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CHARLESTOWN, Mass.--( )--Aug. 28, 2006--One to One Interactive (OTO), a top 50 ranked digital marketing firms, today announced their acquisition of AdTools, the leading international developer of branded desktop applications (BDAs). By bringing AdTools' groundbreaking technology, veteran interactive industry staff, and Fortune 500 client base into their fold, One to One expands their abilities to connect brands with their customers through multiple interactive digital channels. 'We remain focused on providing new ways for marketers, advertisers and agencies to raise their customer brand dialogues to more strategic levels by going beyond the browser,' said Ian Karnell, co-founder and chief executive officer of One to One Interactive. 'With our acquisition of AdTools, the market leader in branded desktop applications and mobile communication platforms, One to One has immediately added depth and breadth to that vision for the future of digital marketing services.'
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Branded desktop applications (BDAs) are the best way for brands to stay connected with customers after they leave their website. AdTools develops BDAs for Fortune 500 companies, such as, Nick.com, Fox Home Video, Roche, Dodge, Pillsbury, and other major brands. BDAs can include rich media entertainment, interactive animations, automatically updating information channels, community functions, and utility-oriented features that keep users engaged in an ongoing direct relationship with the brand. AdTools' integrated BDA support services enable content management and delivery, database services, data collection, reporting capabilities and distribution tools.
As the industry leader in the BDA space, AdTools was identified as a key strategic complement for One to One's marketing technologies division, OTOLabs. OTOLabs offers marketers, agencies, and publishers a suite of innovative marketing technologies specifically focused on beyond-the-browser innovations, along with advanced analytic and messaging platforms. As a member of OTOLabs, AdTools will also assume control of Arcavista technologies and clients, as well as management of Widget and Gadget production. 'The world wide web is just one facet of the Internet. At AdTools we believe that the Internet which projects 'beyond the browser' will continue to grow exponentially and become as important as the World Wide Web,' said Chris Heitmann, co-founder and CEO of AdTools. 'The acquisition of AdTools by One to One Interactive is a positive and strategic move on the part of both companies, allowing this vision to be developed and enhanced by a leader in the digital marketing space.' The Boston-area AdTools office will be integrated into One to One's facilities, while AdTools' London office will continue to operate in their current space.
About One to One Interactive One to One Interactive has divided its digital marketing offering into three separate entities: OTOi, a division that focuses on digital marketing, creative and technology professional services, OTOLabs, which provides digital marketing technology solutions and partners, and OTONetworks, scheduled to launch in Q3 2006, focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities. These three entities have positioned One to One Interactive as the 'Next Generation Marketing Solutions Firm of Choice,' and the Agency of choice for several Fortune 1000 companies. For additional information, please visit the One to One Interactive website at or the One to One Interactive blog at. About AdTools AdTools employs its proprietary desktop marketing communications technology platform to build turnkey internet-connected applications that create a brand relationship with the user directly on their computer desktop.